Eeyore’s Advice to Technical Copywriters

A technical copywriter’s main objective is to increase a potential client’s interest by describing a product or service in a well written way. Technical writing is meant to educate and inform. It is not meant for entertainment purposes or humor. It is matter-of-fact and completely objective. This matter-of-fact writing brings some challenges that might deter […]

Make Your MSP Marketing Unbreakable

As a dedicated managed service provider (MSP), you’ve probably come across many challenges when planning your MSP marketing strategy. But I bet no problem you’ve faced is as deranged as surviving 15 years in an underground bunker while being held captive by a crazy priest. Find out what MSP marketing tips you can learn from Kimmy Schmidt’s unbreakable spirit!

How the Gotham City Sirens Illustrate IT Marketing

In the city of Gotham, the union of Catwoman, Poison Ivy, and Harley Quinn make up the Gotham City Sirens. They are the most sought out female characters that dominate this DC Universe. Despite being characterized as clinically insane, they excel and overcome stereotypes. Not all who think outside the box are crazy. Unlikely partnerships […]