It’s exactly what you think it is . . . but not
When it comes to IT marketing, there’s this unrealistic expectation that fame is fast, traffic is inevitable, and success is guaranteed. But that’s not necessarily true. And when business owners realize this, they’re quick to ditch their marketing strategy and give up completely. We’re here to make sure that doesn’t happen. IT marketing takes years to get right, and it’s really no different than building an effective sales team or service delivery department. You need goals, processes, a strategy, KPIs, a team, and so on . . . But more than anything, IT marketing is about time, patience, and dedication. Without those three things, you probably won’t see the results you’re hoping for.Okay, okay . . . but seriously, how long does IT marketing take?
There is no hard and fast number when it comes to IT marketing and the time it takes to see results. And really, the only thing we can tell you is that it just depends. HOWEVER, there are benchmarks. For example, Fractl says that on-site content marketing should start to deliver results within six months (this includes blogging, whitepapers, case studies, and traditional website content). Off-site content marketing, on the other hand, takes about six to 12 months (this includes awareness campaigns, off-site blogging, etc.). In other words, you need to wait at least six months to decide whether your marketing is working. But we’re about to hit you with another however . . .6 months or 6 years . . . it is what you make it
That’s right. It could take six years for you to see any results. Then again, it could take six weeks. (And no, it won’t ever take six days. That’s just ridiculous.) Sure, you need time, patience, and dedication—but the amount of effort you put forth will also have a big impact on whether or not you’re successful. In fact, Search Engine Journal says this:
“100 unique organic visits daily in almost any niche topic can be acquired in about three to four months.”
1. Quantity
You must create a lot of content (at least more content than your competition is creating)
“Do a search on the keyword phrase that is important for your campaign to find out who comes up number one. Visit that site and count how many pages the website you want to beat has on that keyword phrase. Now, do more pages/posts, relevant and focused about that keyword phrase on your website than your competitor does and you will eventually beat them in the SERPs.”—SEJ
2. Quality
You must create content that is valuable, timeless, and relevant (but also SEO-friendly and strategic)3. Consistency
You must update your content often (or at least as often as your competition updates their content)
“Crawling is the process where Googlebot goes around from website to website, finding new and updated information and reporting it back to Google.”—SEO Mechanic