It’s one thing to say you’re all in on this content marketing thing. It’s something else to actually start doing it. We’re not talking high-level strategy here. We’re talking about the nuts and bolts of an actual, usable B2B content marketing plan. Here’s how to hit the ground running.
Now it’s time to focus sales follow-up. You’ve got leads coming in, after all. When monitoring your marketing, you notice that people have been opening your emails and they’ve been reading your content. Repeatedly, even. What do you do now?
When it comes to your IT marketing strategy, there’s a lot to consider. But if you tackle everything in the right order, you’ll come out on the other side with a functional and effective plan in your hands.
When people think about the purpose of IT marketing, they tend to think about fancy collateral, list targeting, and deal-closing ratios. And when it comes to the closing of deals, they tend to think big. Really big. So big, in fact, that the idea of sales and salesmanship has become a sort of joke straight […]