When people think about the purpose of IT marketing, they tend to think about fancy collateral, list targeting, and deal-closing ratios. And when it comes to the closing of deals, they tend to think big. Really big. So big, in fact, that the idea of sales and salesmanship has become a sort of joke straight […]
You already know the basics—what SEO marketing is and why it matters. We’ve covered helpful content, which is more or less essential. And you’ve got your meta on. Specifically, meta titles and meta descriptions. Now it’s time to take this SEO marketing behind-the-scenes tour into slightly more sophisticated territory. These tips are next-level stuff. It’s nothing you can’t handle, though.
SEO marketing is a big, looming topic. It drives fear into the hearts of marketing noobs. It can feel impossibly technical, like trying to do cartwheels across a tightrope. But you can’t let the complexity of the topic keep you from making strides. You don’t have to be an SEO marketing expert to improve your site’s traffic, and SEO doesn’t have to be a nightmare topic.