I recently sat down with our video team to discuss their pre-production strategies for capturing kick-ass marketing photography and video footage. Here’s a behind-the-scenes look at how to do pre-pro right.
When people think about the purpose of IT marketing, they tend to think about fancy collateral, list targeting, and deal-closing ratios. And when it comes to the closing of deals, they tend to think big. Really big. So big, in fact, that the idea of sales and salesmanship has become a sort of joke straight […]
You already know the basics—what SEO marketing is and why it matters. We’ve covered helpful content, which is more or less essential. And you’ve got your meta on. Specifically, meta titles and meta descriptions. Now it’s time to take this SEO marketing behind-the-scenes tour into slightly more sophisticated territory. These tips are next-level stuff. It’s nothing you can’t handle, though.
SEO marketing is a big, looming topic. It drives fear into the hearts of marketing noobs. It can feel impossibly technical, like trying to do cartwheels across a tightrope. But you can’t let the complexity of the topic keep you from making strides. You don’t have to be an SEO marketing expert to improve your site’s traffic, and SEO doesn’t have to be a nightmare topic.
I was recently tasked to find out what constitutes exceptional email design. As a marketing writer, my normal idea of a “good” email is plenty of relevant text with a relatable pun sprinkled here and there for good measure, and maybe a cool picture or two.
Over the years, our video production team has managed to shoot hundreds of hours of video featuring IT companies located all across the country. Here’s what they have to say about shooting a successful (and impactful) company video.
If you’re living under a rock, or you don’t obsess over everything sports related, you might not be aware of the oh-so-epic event on the horizon. On August 26, 2017, quintuple world boxing champion Floyd Mayweather takes on featherweight Ultimate Fighting Champion, Conor McGregor in what has been dubbed the “Money Fight.” While the fight […]
ChannelCon 2017 is coming up, and you know what this means. It’s time to step out of that introverted shell you call home and get to networking. While there is no right way to network, there are a few things that every professional should keep in mind. Totes awk … but all attendees are […]