You send a newsletter to your clients every month…but do you know why? Is it just a business norm or is it actually benefitting your company? Sure, companies send out newsletters to update their clients on recent news and holidays coming up, but company newsletters can also help educate and persuade your clients to work with you.
Here are 4 reasons why your company newsletter matters:
Personalized, Targeted Communication
Campaign emails are sometimes hard to personalize. With newsletters, you can tailor it to include local events that your clients might enjoy, highlight holidays and include news that they care about. A newsletter can include very specific and personalized information that can also include service and product information that isn’t too pushy or sales-y.
Newsletters are for Everyone
You may not send your campaign emails to everyone in your email database, but everyone can enjoy your newsletter. Your product and service highlight within your newsletter may attract potential clients. Including collateral such as eBooks and white papers is also a great way to pull in new clients. The information you gather in your newsletter can attract and persuade people to really listen to you and want to stay up to date with your company. This creates a connection that makes people look forward to hearing from your company.
Wider reach
Electronic newsletters allow you to reach people across the street or around the globe. The power of email allows clients everywhere to get their news, events and learn about your company’s personality with the click of a link or a button all with your newsletter. This can expand your client base and help your company grow as a whole. Your newsletter will not only show off who you are as a company and your culture, but you are also providing value to people all over the world with content from other sources.
Showcase Your Knowledge
By including blogs and news links from outside sources, you are showing clients that it’s not always about your company. You are showing them that you care more about their wants than you do about pushing your product or service on them. By including relevant news and blogs, you are showcasing your knowledge of the industry and giving exposure to those outside sources, who may one day do the same for you!
Can you think of any other reasons why a good newsletter is important? If so, let us know in the comments below!