The one area of your business website that provides you the most opportunity for visitors to get to know you, your business, and to simply learn about your story is on the ‘About Us’ page and the page content.
Unfortunately, the ‘About Us’ page content on websites is often overlooked as a vital tool that can be used to convert more prospects into clients, visitors into sales, and so forth. Even when a company’s ‘About Us’ page isn’t overlooked the content on that page often misses the mark.
For example, the content will either focus on ugly blocks of information that doesn’t flow together and leaves the reader confused and disengaged, or there simply won’t be enough content going on that adds any real value to the page.
If you want your company’s ‘About Us’ page to really work, you will need to answer crucial questions that matter to visitors – and no, that question doesn’t have anything to do with how long you’ve been in business or your years of personal experience.
Here are 3 tips to crafting an ‘About Us’ page that can work for your website.
- There’s a Story
- Show Some Personality
- Don’t Bury It